کارشناس ارشد پرفورمنس مارکتینگ

دربارهٔ این فرصت

Wallgold is a digital gold platform on a mission to make gold accessible, useful, and part of everyday financial life for everyone. We believe the future of finance in Iran lies at the intersection of technology and gold — and we’re building that future now. Responsibilities - Manage full-funnel paid acquisition across Google Ads, Cafe Bazaar, Myket, Tapsell, Yektanet, and other ad networks. - Own acquisition performance, optimizing CPA against ARPU/LTV and payback targets rather than vanity metrics. - Manage and allocate budgets across multiple channels based on performance. - Own mobile attribution and MMP tools (Adtrace/Adjust), including event tracking and data reconciliation. - Build daily, weekly, and monthly performance reports using campaign and funnel data. - Design and run structured A/B tests for creatives, audiences, and bidding strategies. - Manage agencies and vendors, ensuring accountability for CPA and performance targets. - Monitor ad fraud, tracking issues, and funnel anomalies. - Collaborate with Product, Data, and CRM teams to improve activation and retention. Requirements - 3+ years of experience in Performance/Growth Marketing with proven paid budget ownership. - Essential experience in mobile app user acquisition. - Strong understanding of CPI, CPA, ROAS, LTV, ARPU, payback period, and retention metrics. - Hands-on experience with MMP platforms such as Adtrace or Adjust. - Advanced Excel/Google Sheets skills; SQL is a plus. - Familiarity with GA4, Google Tag Manager, and tracking fundamentals. - Strong analytical mindset with a data-driven, no-guess approach. - Working proficiency in English.