مدیر برند

دربارهٔ این فرصت

Brand Strategy & Business Ownership

Own the annual brand plan: growth priorities, target audience, positioning, communication objectives, and KPIs Own brand business performance: volume, market share, and profitability Contribute to pricing strategy and portfolio decisions Lead launches

Consumer, Shopper & Market Insight

Develop consumer understanding and shopper insight on how and where purchase decisions are made via questionnaires, focus groups, and digital listening Analyze market data, market share, distribution, pricing, and competitor activity Track brand performance over time Translate insights into clear recommendations and corrective actions

Communication & Activation

Plan and lead integrated campaigns across digital, social, influencer, e-commerce, and offline touchpoints (BTL and TTL) Brief and manage creative, digital, content, and research partners; evaluate output and challenge constructively Plan promotional activities such as sampling and brand reminders Develop in-store and point-of-sale materials together with the sales team Plan and manage brand events and exhibitions

Field Alignment

Run regular marketing reviews and cycle meetings with the field team so brand plans are fully implemented Equip the sales team with brand knowledge and tools

Compliance & Content

Work with the Medical team on product claims, key messages, and approved content Ensure all brand activities comply with regulatory requirements and company policies

Budget & Performance

Manage the brand budget: allocation, forecasts, PR/PO follow-up, and spend control Analyze marketing spend against key success factors and measure return on investment Prepare regular brand performance reports for management Cross-functional collaboration Work closely with Sales, Trade Marketing, Distributors, Medical, Regulatory, Branding, Digital, Supply Chain, and Finance

Skills & Requirements

3–6 years of brand management experience in FMCG or consumer healthcare, with proven ownership of a brand and measurable commercial results; demonstrated ownership matters more than tenure Experience in health, beauty, OTC, supplements, or another regulated category is an advantage Hands-on experience in consumer research and turning insight into brand plans Experience managing integrated campaigns, including digital and influencer marketing, with KPI-based performance tracking Strong commercial and analytical skills: sales, share, distribution, pricing, and media data Strong agency management, brief writing, project management, and presentation skills Creativity combined with commercial judgment Proficiency in Excel and BI; hands-on use of AI tools for research, content, analysis, and presentations; familiarity with research and social-listening tools Ability to work cross-functionally, influence stakeholders, and manage multiple projects at once Full confidentiality of commercial and brand information Degree in Marketing preferred Fluency in English Full-time, based in Tehran